- What Effective Marketing Is -


How to Hire a Calgary Marketing Agency

Marketing is oftentimes the lifeblood of a business, whether that business operates online or off. Skilled and experienced marketing professionals can bring your business a fresh perspective and insight into your business’s customers, products, and services. Chances are, however, that you do not have the budget to hire a full-time, in-house marketing staff. This means that you need to look to a Calgary Marketing agency if you want your business to meet its goals and objectives and reach its full potential. The question is, how do you go about hiring the right team? Here are the steps you need to take before you decide which professionals you want to work with.

1. Creating a Request for Proposal (RFP)

One of the first steps you will need to take when you decide to hire a marketing agency is to create a request for proposal, otherwise known as an RFP.

To create a quality RFP you will need to first identify your business’s needs. Exactly what do you want the professionals you hire to achieve? The RFP needs to fully outline what goals you expect the project to accomplish so those who submit proposals will know how to approach the task at hand.

When creating an RFP also be sure to include vital information about your company in addition to the summary of the work desired, such as your company’s background, details on your target market, and information regarding your timeframe and budget. While some people avoid including a budget in an RFP, it is actually very important to do so. A budget is crucial in helping responding agencies develop proper solutions to your marketing needs. If a budget is not included, you will receive proposals that are all over the board in terms of cost. Many of the proposals may include solutions that could be very valuable to your company, but that you do not have the budget for. Including a budget in the RFP will avoid this problem.

2. Researching the Companies That Respond

When you begin to receiving proposals in response to your RFP, you will want to research the companies that respond before deciding on which (if any) Calgary based marketing group to hire. In order to research the companies properly, there are some questions you will want to ask. First and foremost, does the company really have experience in the services you need, or are they just taking on a “we do it all” approach? It is best to work with professionals who are experts in their niche rather than professionals who have a little bit of knowledge in a lot of marketing areas.

To get a feel for what a marketing company can really do, ask for examples of past work. Make sure the examples you are provided are relevant to your needs and that the projects were completed in the last two to three years. This will give you an idea of whether or not an agency is a good fit for your project.

3. Make Yourself Available

When you open the door for RFPs, make sure that you are available to answer any questions that a Calgary marketing agency may have during the creation of a proposal. Communication is key to the success of any project, and you will want to communicate with the companies you are considering for your marketing needs.
You will also want to make yourself available for in-person presentations or conference calls that allow the candidates to present their proposal to you. Many of the best pros won’t be comfortable merely submitting an RFP via email. They will want to do some form of presentation, whether that be in your office or via a web conference or conference call.

4. Hiring the Best Candidate

Once you have heard all of the presentations and have read through all of the RFPs, choose the company or agency that will best serve your needs and your budget. Hiring an agency will mean signing a service agreement, determining a payment schedule, and scheduling a meeting for the launch of the project. Once all of these things are done, the actual work can begin and your project can be put to work to help your business achieve its goals and objectives.