17
May

ICONIC AMERICAN LOGOS THAT CHANGED BRANDING

Posted by WebTip Web Dev Tips Blog 0 Comments

There are a lot of big names out there with very recognizable branding logos. Many of them you don’t even need to see the whole name, or even any of the names to recognize. For some simply see the mascot or colors of it to set off a spark of recognition in your brain and from there it doesn’t take more than a moment to place the brand and logo.

ICONIC LOGOS

COCA-COLA

First on the list of iconic logos and branding is Coca-Cola. Over the years every logo seems to go through a ton of changes, some even end up looking totally different. From the beginning one thing about Coca-Cola has stuck, it’s very distinctive cursive script. The script was extremely popular in the late 19th century and throughout the years, despite competition that regularly seemed to modernize their scripts, Coca-Cola stuck to their guns and their original script.
It’s one of the most easily recognizes brand logos out there.

MCDONALD’S®

Next up you have McDonald’s®, they, unlike Coca-Cola, didn’t stick to their original branding guns. Originally they started out as a barbeque joint, but soon changed lanes and jumped into the world of fast food. Their iconic ‘M’ logo originally came out in 1961 and while there have been many variations, the M never went anywhere.
One of the biggest things we’ve seen from McDonald’s® is the jump from showing off their happy meal in the wake of childhood obesity to showing a more eco-friendly and professional world with a shot at rivaling the likes of Starbucks. While the red around their beloved golden arches is being swapped out for a green in some places, the arches remain.

NIKE

Nike is one simple symbol that packs quite the punch, from the beginning to now. In 1971 the famous logo was bought by design student Carolyn Davidson, sketching her ideas on napkins and placing them on shoes to look at her idea, she finally had her result 17 hours later and sold the logo for a total of $35. I think the lesson here is that an amazing impact can be made by something so simple.

APPLE

Once upon a time, the thought “apple” was accompanied by most with a search for a snack. Now it’s often accompanied by the thought of technology. The first version of this iconic logo was of Isaac Newton under an apple tree; Rob Janoff made quick work of redesigning it into what we know today, an apple missing a bite. Apple has come to represent many things, but especially commitment and innovation.

STARBUCKS

It started in 1971 as a small coffee shop. Now it’s an amazing chain in over 60 countries and most seriously taken green mermaid to ever surface. The mermaid, designed by Terry Heckler, is a depiction of a 16th century Norse two-tailed mermaid, inspired by marine books. The mermaid has had a few makeovers since her debut but remains the iconic logo for quite the coffee chain.

FedEx

Founded in 1971, FedEx started as a little delivery business and quickly flourished. Originally the logo was the company’s full name, Federal Express. In 1994 remake of the logo was made to fit an arrow in the small space between the E and the X. With all of the negative space in their logo, FedEx has shown us that sometimes the most clever symbol isn’t always necessary.

GOOGLE

Quite possibly the top of the hierarchy for searching the web, Google is like a Royal. While they have played around with their icon, they’ve always been recognizable, from their brief flirtation with an exclamation mark to their mishap with the magnifying glass. In the end, they went with their clean and classic look, keeping their original colors of blue, yellow, red, and green, of course.

AMAZON

Amazon is an amazingly large and diverse company and chooses not to be restricted by anything, their logo included. Using their own flourish and wit, they simply linked their A and z, and thus their logo is an iconic “smile” on everything. Recently that smile has become a sort of stand-alone icon for the company that seems to bring a smile to most everyone’s face.