Today’s web development projects are a very different animal than the projects of yesteryear. Technologies and techniques become obsolete every two years. A site that is built for today’s Internet user will look very different from a site that was built five years ago. Savvy developers know that they need to stay on top of the latest trends in order to better serve their clients. The best developers also know what mistakes to avoid when developing a website. While some of the most common development mistakes have changed over the years, some remain the same. If you don’t want to face the most common mistakes made during the development of a website, there are four pitfalls you need to avoid at all costs.
1. Failing to Develop with Accessibility in Mind
Competent web development professionals understand that people will be accessing your site from a variety of web browsers and different screen sizes. As such, they will develop your site accordingly. Not only should your site be developed for both desktop and mobile devices, but the pages should also look good whether they are being accessed from the most recent version of Microsoft Internet Explorer or an older version of Firefox. If your site is not developed for a wide range of screen sizes and web browsers, you are going to alienate potential customers before they even have a chance to see what your business has to offer.
2. Ignoring SEO Techniques
While a site that is developed with SEO in mind won’t guarantee that your site gets a top spot in the search engines, it does increase your site’s chances of being found through organic searches. Since the vast majority of sales begin with an Internet search, SEO should be one of your developer’s priorities. There is no excuse for not including basic SEO elements in your site’s development including things such as a site map, relevant content, and the use of mark-up tags, meta tags, and keywords.
3. Integrating Pop-Up Windows
If you poll 100 website visitors and ask them how they feel about pop-ups on a website, chances are that most if not all of those visitors will tell you that pop-ups are distracting and annoying. While pop-ups may have had their time and place in the history of websites, that time is long gone. When your site is in the web development process, make sure there are no pop-ups being integrated into your site’s pages.
4. Failing to Pay Attention to Page Load Times
As your site goes through the web development process, it is crucial that your developer keep an eye on how long it is taking for your site’s pages to load. Internet users are becoming more impatient each and every day. If a page fails to load within three seconds, most visitors will leave the site for good. Qualified developers know this and will avoid slow page load times by eliminating pointless graphics, refusing to utilize inferior graphic formats, and avoiding other factors that can lead to slow page load times.
The Sum of Its Parts
Remember, a great website is only as good as the sum of its parts. A number of factors go into quality web development and making common mistakes can cost you quite a bit in the long run. Be sure you avoid these four common mistakes if you want your site to thrive once it is online, ensuring you get the most ROI for your development dollars.