Three Things You Need to Know Before Hiring Calgary Advertising Agencies
When it comes to marketing and advertising your business, you need to make sure you invest your marketing dollars wisely. The way your business is advertised can mean the difference between a campaign paying for itself through increased sales and profits, or a campaign that drains your profit margin giving you little to nothing in return. The key is to hire the right professionals to work with, and that means understanding that not all Calgary advertising agencies are created equal. Before you hire an advertising or marketing agency to work on your business’s promotional needs, be sure you keep the following in mind.
1. You Get What You Pay For
If you want superior services that combine creative skill with industry experience, you are going to have to pay for it. While you may be able to catch a break and find that rare success-bound prodigy who is just starting out and is willing to give you a price break in order to build his or her portfolio, the chances of that happening are very slim. If an agency is offering rates or deals that seem too good to be true, there is usually a reason for it. Proven and skilled professionals don’t have to lure in clients with rates that are well below what the rest of the market is charging. In fact, the best of the best will often charge a premium and must be scheduled in advance since their services are in such high demand. With that being said, the higher rates will pay off in the long run in tangible results that will be seen in your bottom line.
2. You Can Have Speed or You Can Have Quality
The best Calgary advertising agencies will not consider unreasonable deadlines and there is a very good reason for this. First and foremost, creative genius takes time. Seasoned professionals will tell you that you can have an advertising campaign put together quickly or you can have one that drives results, but you cannot have both. Obviously, wise business owners prefer the latter. If you’re going to be spending money to promote your products and services, you actually want the promotion to work and to drive increased sales and profits. The best agencies schedule weeks, and sometimes even months, out in advance. When they do work on your campaign, they need to take the time necessary to create a strategy that will produce results and meet your business’s needs and objectives.
3. Never Ask for Spec Work
Asking for spec work when scoping out Calgary advertising agencies is one of the biggest mistakes you can make and there are multiple reasons for this. First and foremost, spec work really doesn’t give you an accurate picture of the agency’s capabilities, especially since many agencies outsource their spec work to freelancers. Therefore, any spec work that you do receive is of no real value to you. In addition, the serious players in the world of advertising won’t even consider doing spec work. Their services are too valuable to be given away freely and they know this. Therefore, some of the best professionals won’t even respond to your request if it involves spec work. If a company is willing to jump through hoops and do free work to get your business, it doesn’t mean you should take it as a sign of good customer service to come. Instead, you should be asking yourself why the company is so desperate for your business and why they are willing to go to such extents to secure a contract with you.
Thinning the Herd
While navigating the waters of Calgary advertising agencies can be a bit overwhelming, keeping these three things in mind can help significantly thin out the herd. This will make it easier for you to ensure that you will be working with the best of the best, within your budget, so that your business actually receives long-term benefits from any money you invest in advertising agency services.