WordPress – Reasons to choose managed wordpress hosting
The reason why you should use a managed WordPress hosting is because you want to build a website, not a server. You need a provider who’s knowledgeable at both – website hosting and WordPress. You already know the benefits of WordPress. Now it’s time to learn about the benefits of using a managed server. This guide will help you determine if this type of service is an ideal fit for you and your business.
WPEngine hosting makes it easier to run and manage your website. You’ll notice this advantage from the beginning. Several service providers come with extensive support staff that helps you move an existing website to a new one. That way you don’t have to figure out the process by yourself. This is beneficial for beginners. If you’re starting a website for the first tiem, setting up that website can be difficult since you have complete control and have to manage everything by yourself. When you used a managed Raidboxes server, you receive help from qualified experts who do this on a regular basis. This ease and simplicity lends to other areas such as having a host that handles all technical issues for you, including backkups, updates, and more.
Speed is important for every website. In the early 90s, it was normal to come across a slow website. Today, if a website takes longer than three seconds to load, your visitors will leave and use a competitor’s website. In anddition, search engines see this as a bad sign and will downgrade your website. This is another feature that you don’t have to figure out on your own. If you’re managing your website yourself, then there are plenty of things you can do to make it run faster. One example is caching. Another example is to configure, implement, and monitor any changes that have take place. You can also maintain the components and the website itself. Thanks to a managed server, you’ll have everything taken care of. The servers are already optimized for speed and have the right measures in place to ensure your site is running fast. This involves removing certain plugins to ensure that you won’t slow down your website’s speed.
There are always hackers and robots searching the web for insecure sites to break into for malicious reasons. They rely on core code, outdated themes, passwords, and plugins. You may be wondering why they would want to break into your website. These bad characters want to turn your website into a bot-filled, malware-distributing, spam-sending website. You might not even be aware of this until it’s too late. Not only is your website destroyed, but it also has an open door for those bad characters to return at any given time. A managed WPEngine server relies heavily on security and searches for these vulnerabilities. Even if your website never gets hacked, you’ll feel good knowing that it’s protected.
4. Fewer Plugins
You won’t need as many plugins with a managed host. When you choose to work with a managed service provider, they’ll focus on the website optimizations for you, which means you can eliminate the numerous plugins you used to had to rely on. It’s important to use so many plugins. You’ll see increased website performance as a result. Plus, staying on top of those plugin updates will be faster and more effective. And updated plugins means increased security for your website.
Most managed providers come armed with experts who will provide support 24/7. They’ll answer any of your questions and concerns. Most of them offer a wide variety of support methods, such as a knowledge base, live chats, and phone calls. When you choose for an unmanaged service provider, that management is up to you. Managed service providers literally walk you through the process while the traditional version is about controlling and managing your website yourself. So, if you’re not tech-savvy, then you’ll want a managed server instead.
6. Automatic Updates
Most website owners wonder how they back up their website by themselves. If you use a managed server, you don’t have to worry about that step. The service provider automatically backs up your website every night. If anything happens, you can restore your website to a previous backup with just a few clicks. Raidboxes servers don’t stop there. It also automatically updates your website to the latest version. Your website is always safe and up to date. If your site loads with issues, you’ll receive a notification to upgrade. If the upgrade has an issue, you can roll back your website to the previous version without any problems.
7. Added Services
Service is not the same as support. When you use a managed host you don’t have to constantly monitor your website. Your service provider will perform administrative and performance-related tasks, regular backups, and updates. What’s even better is that your website is safe from bugs, cyber attackers, and website crashes. A managed host has an advantage as the support team will provide these services to you.
Scalability is just as important as website speed, especially if you plan to sell products or services. If you’re an e-commerce store owner and and run a marketing campaign, there will be an increase of traffic on your website. This can make your website crash from the sudden increase in traffic. You may not be able to handle this scenario on your own. A crash and surge in traffic is stressful for anyone to handle. Plus, it could take several hours to get your website up and running. A managed host allows you to scale your website on reliable servers so there’s an efficient response to any surge in traffic. Your website will run smoothly at all times. A managed host also comes with the resources and staff to handle these unexpected spikes in traffic. They also come with various data center locations to ensure that all of your data in multiple locations. An unmanaged host only comes with only one data center.
9. Worth the Investment
You’re getting more for your money when you choose a managed host. Providers are making a managed host more attractive with its various pricing options. Some host providers offer this service for as low as $10 per month. Along with the benefits shown in this guide, you’ll see that you’ll get more for your money with a managed host due to its advantages.
10. Manage Your Website
A managed host is more about managing your website rather than your server. Managed hosting providers are serious about making your website available, fast, and secure, so you can focus on what you do best. While you manage your website, you receive the support you need. The support team focuses on your website, so you can focus on your business. The workflow tools and services will increase productivity and allow you to collaborate effectively with clients. While the cost is more than you’re used, you’ll get more than you bargained for with a managed host. A managed service provider can save you time and money. You don’t have to worry about bugs, crashes, cyber attacks, or mundane tasks. A managed server can reduce the stress associated with building and maintaining a website.
INFLUENTIAL ART AND DESIGN MOVEMENTS
From 1850 to today art design has fluctuated a lot, sometimes we were influenced for longer, other times for just a short period. Each period seemed to overlap just a bit as we started to transition into a new one
MOVEMENTS IN TIME: ART AND CRAFT
From 1850 to 1915, with a height in 1880 – 1910, was an aesthetic movement by the British and American. The movement was inspired by John Ruskin’s writings and it influenced just about everything from architecture and cabinet making, to garden designs. It had many known practitioners including William Morris and Walter Crane. During the movement many considered machines to be evil and made handcrafted everything.
From 1880 – 1910 a style known as Art Nouveau became popular. It included many natural designs such as flowing and stylized floral motifs.
Many plant-derived forms are in Art Nouveau that seem to sprout from moldings, also used in this period were whiplash lines, paraboles, and hyperboles. Those that practiced Art Nouveau didn’t detest machines as Arts and Crafts did; in fact, they used them to their advantage. Art Nouveau is considered to be a “total style”, meaning that its versatility allows it to be used in just about everything.
From 1880 – 1940 was the modern age for art, they had more realistic views. Modernist rejects things such as motif and focused more on emphasizing geometric designs.
From 1910 – 1945 was the first art form to be managed more like a business. The age was obviously driven by forwarding thought; it was widely influenced by Marinetti, a typography that abandoned traditional grammar and punctuation. The movement was led by the mechanism of war.
From 1910 – 1940 Art Deco was the popular art design of the time. It affected everything from architecture to interior design and was, in a sense, a fusion of many different styles and designs. It was at the peak of popularity in the 20s. It was a purely decorative designed that was embraced by Hollywood in full.
From 1920 – 1934 Bauhaus was in style. Named after a German school that was open from 1919 – 1933, the meaning of the name is “Architecture House.” Bauhaus art has a profound effect on the world; it influenced many developments in art and design, including architecture and typography. So of the most recognized works of Bauhaus art are buildings at Weimar and Dessau.
From 1925 – 1930 surrealism was an interesting art form, to say the least, the idea of it was to free you of what surrealists say as false logic.
The art was seen as something that didn’t conform to normalcy but was supposed to surprise you and intrigue you.
From 1930 – 1950 streamlining was the mainstream. As a branch of Art Deco, it embraced curved and lines all in one, along with some very nautical elements. It reached its height in 1937 and was used in many kitchen appliances along with being incorporated into electrical lighting.
Organic Design was popular from 1930 – 1960 and again from 1990 – present day. Organic Design promotes harmony between mankind and Mother Nature through its design approach. It’s very influenced by nature; one of the most well-known pieces is Fallingwater by Frank Lloyd Wright in Pennsylvania.
From 1935 – present day Scandinavian Modern is an extremely popular style; it represents the idea that functional and beautiful pieces be affordable for all. One store that promotes the idea on a large scale is IKEA, a Scandinavian furniture store.
From 1958 – 1972 Pop Art was a major movement with themes and characteristics from comics and advertising. During the time period that it was so popular, it quickly influenced the furniture industry, which designed lively and colorful pieces to reflect the culture of it.
Many developments in materials were made during the period as was the use of plastic materials. Pop Art became a large part of many things including television and music.
From 1967 – 1978 was trending, Minimalism is exactly what it sounds like. A design that is stripped down to its most functional a minimal form. Influenced largely by Japanese traditions, the movement was started in New York it encouraged simplicity.
From 1978 – present-day Post Modernism comes from the ideas of Modernism but is also very critical of it. It rejects the negative vibes that modernism can send, turning against the hostility to embrace decoration.
From 1981 – 1988 Memphis designs were influenced by all kinds of movements both past and present. Memphis designs are bold and brash, embracing colors and shocking many, while not generally described as “tasteful” the designs were certainly a shock to culture when they first appeared.
WAYS TO USE IMAGES MORE EFFECTIVELY IN EDITORIAL DESIGN
When you add an image to an editorial piece, it has to flow from one to the other. When you have the perfect pairing the outcome can be stunning and breathtaking and make a real impact. That being said if you don’t make a good pairing, then you’re taking something away from both the image and the editorial.
LEAD YOUR DESIGN
You have to read the editorial before making any kind of pairing if you want your perfect pairing. You have to let the editorial lead you to your design. Figure out what works better, photography or illustration? When you go with an illustration you tend to portray a more abstract thought. Illustrations can add more character and personality to a design, along with more color while photography can be more effective at representing a specific subject. Be it a place, a person, or an object, you’re more likely to find your perfect pairing if you go with photography. It’s easier to control the tone and mood you represent before anyone even reads the editorial.
Photography may be the only way to go in some instances, in these instances your image needs to represent something; it needs to be more substantial. When this happens you’ll more than likely need a bespoke shot, which is a great time to art direct. When you are director you can choose the specific style, tone, and layout of your shot. If you can’t get your own shot due to budgets, distance, or any other reason, it’s a great idea to go with a stock photo. If you go with a stock photo remember to dive into all the photos you can find related to your topic, don’t go with the first one you find, dig deep and find one that really clicks with your editorial piece.
SHOW ILLUSTRATIONS TO TELL
By that I mean let your illustration tell a part of your story if you use one. If your story’s context is dry or dull, use illustrations to mix it up a bit and add to your story. You can be playful and portray your ideas through illustrated visual metaphors. Illustrations also come in handy when portraying fictitious worlds, environments, and characters that photography just can’t represent.
When commissioning illustration, just like when directing photography, you have to remember that finding the right illustrator is only a part of it; you still have to read the editorial and get a feel for the right image, know what tone and mood you need to set with your imagery.
If what you’re working on is time sensitive there are stock assets, just like stock images, but with illustrations. Don’t forget to dig around for the perfect one; don’t just snag one that looks like it might fit.
YOU CAN BE BOLD
You don’t have to keep it small or contained. You can express a lot with an image, and you need to. Never forget how much of an impression you can make with a dramatic piece or layout strategy. Some images may need more space than other to really make the impact you want. Will you have to change a few things? Maybe, but that’s okay. Change can be a good thing, especially if you have something worth being bold for. Don’t resize something to make it fit you, sometimes the confidence to show off a piece of imagery the way it should make a world of difference.
CROPS CAN WORK
If you do it right you can make cropping an image work in an unexpected way. It all depends on what part of the image you take and use, and how you use it. If your editorial piece suits a part of an image, don’t be afraid to use it. Crop your picture, zoom, blur, there are endless possibilities when you take a new perspective.
ICONIC AMERICAN LOGOS THAT CHANGED BRANDING
There are a lot of big names out there with very recognizable branding logos. Many of them you don’t even need to see the whole name, or even any of the names to recognize. For some simply see the mascot or colors of it to set off a spark of recognition in your brain and from there it doesn’t take more than a moment to place the brand and logo.
First on the list of iconic logos and branding is Coca-Cola. Over the years every logo seems to go through a ton of changes, some even end up looking totally different. From the beginning one thing about Coca-Cola has stuck, it’s very distinctive cursive script. The script was extremely popular in the late 19th century and throughout the years, despite competition that regularly seemed to modernize their scripts, Coca-Cola stuck to their guns and their original script.
It’s one of the most easily recognizes brand logos out there.
Next up you have McDonald’s®, they, unlike Coca-Cola, didn’t stick to their original branding guns. Originally they started out as a barbeque joint, but soon changed lanes and jumped into the world of fast food. Their iconic ‘M’ logo originally came out in 1961 and while there have been many variations, the M never went anywhere.
One of the biggest things we’ve seen from McDonald’s® is the jump from showing off their happy meal in the wake of childhood obesity to showing a more eco-friendly and professional world with a shot at rivaling the likes of Starbucks. While the red around their beloved golden arches is being swapped out for a green in some places, the arches remain.
Nike is one simple symbol that packs quite the punch, from the beginning to now. In 1971 the famous logo was bought by design student Carolyn Davidson, sketching her ideas on napkins and placing them on shoes to look at her idea, she finally had her result 17 hours later and sold the logo for a total of $35. I think the lesson here is that an amazing impact can be made by something so simple.
Once upon a time, the thought “apple” was accompanied by most with a search for a snack. Now it’s often accompanied by the thought of technology. The first version of this iconic logo was of Isaac Newton under an apple tree; Rob Janoff made quick work of redesigning it into what we know today, an apple missing a bite. Apple has come to represent many things, but especially commitment and innovation.
It started in 1971 as a small coffee shop. Now it’s an amazing chain in over 60 countries and most seriously taken green mermaid to ever surface. The mermaid, designed by Terry Heckler, is a depiction of a 16th century Norse two-tailed mermaid, inspired by marine books. The mermaid has had a few makeovers since her debut but remains the iconic logo for quite the coffee chain.
Founded in 1971, FedEx started as a little delivery business and quickly flourished. Originally the logo was the company’s full name, Federal Express. In 1994 remake of the logo was made to fit an arrow in the small space between the E and the X. With all of the negative space in their logo, FedEx has shown us that sometimes the most clever symbol isn’t always necessary.
Quite possibly the top of the hierarchy for searching the web, Google is like a Royal. While they have played around with their icon, they’ve always been recognizable, from their brief flirtation with an exclamation mark to their mishap with the magnifying glass. In the end, they went with their clean and classic look, keeping their original colors of blue, yellow, red, and green, of course.
Amazon is an amazingly large and diverse company and chooses not to be restricted by anything, their logo included. Using their own flourish and wit, they simply linked their A and z, and thus their logo is an iconic “smile” on everything. Recently that smile has become a sort of stand-alone icon for the company that seems to bring a smile to most everyone’s face.
TOOLS FOR CREATING INFOGRAPHICS
The first thing you should know is what infographics are; they are pictures that represent “a thousand words.” They are becoming more and more popular everywhere and you can make them pretty easily, but it can be time-consuming if you don’t know what you’re doing. There are quicker ways to make infographics, but there are a ton of options to sort through and it’s not always easy to decide which one is right for you.
There are plenty of infographic tools out there so here are some tools that may help if you’re short on time but want a beautiful and creative infographic quickly. Each tool will have a short description to highlight what it can help you with.
TOOLS FOR CREATION
Visme allows the user to create a multitude of different things quickly and easily from banners, infographics, animations and more. It has quite the library full of shapes, objects, templates, and icons that you can choose from. They have a free account alternative or a premium plan for about $16, with special prices for teachers and students.
Easel.ly has a free version for anyone that wants to try it. Using it is simple and doesn’t require a ton of work. You start by choosing your desired template from their options, filtering the results is pretty makes it easy to find the perfect one. Next, you can add anything else you need such as text, shapes, graphs, and charts, etc.
You can sign in to the site with your LinkedIn or your email, while the sites are mostly used to make “infographic resumes” there are other options that allow you to do other things as well.
PiktoChart is great for those that aren’t really designers. With over 400 customizable themes, colors, charts, and shapes, it’s very easy to use. It makes making infographic images a simple and painless experience.
Canva is truly unique in that sense that it, unlike other sites similar, looks to train designers and nondesigners to create. It starts out by giving you a tutorial and showing you how to use it. After the tutorial it allows you to do your project, whether it’s a poster, business card, or banner, etc.
Those are just the top five; there are quite a few other options that can cover just about anyone’s needs. Here’s a quick rundown of a list that may be helpful.
Pick your chart, visualize the data, and publish. Infogr.am is that easy, in three simple steps anyone can make their personalized infographic.
Venngage allows you to make anything from infographics to social media posts and post them in real time.
Dipity organized data by date and time; it’s perfect for anyone that wants to make a timeline.
With I charts you can not only create an analytic platform, but you can update it whenever you like due to its cloud-based nature.
- GEO COMMONS
This one allows you to make geography based infographics with the map of your choosing.
- GOOGLE CHARTS
This site allows you to chart anything so long as you have the data; it’s completely free and has quite an extensive library.
InfoActive allows you to plug in your data to create interactive infographics.
- PHOTO INFOGRAPHIC GEN LITE
This is an android app that allows you to track your photography activity and observe and share it.
- GET ABOUT
Get about is an app that lets you track your social media activity by tracking things such as your hashtags and letting you see them.
Creately is a great tool for teams that need to collaborate to make diagrams. It’s a great place to gather information in an organized and small space.
PhotoStats is an iPhone app that tracks your photography habits and allows you to see them, and show your friends.
- CHARTS BIN
Charts Bin can easily be linked to your blog and is an interactive map creator.
Gliffy allows you to create graphs by dragging and dropping things from their library.
Put simply Wordle allows you to create a word cloud, that is very easy to customize.
- SMILE WIDGETS
Super easy to use it allows you to create open source data widgets and visuals for free.
WAYS TO BE MORE BUSINESS-SAVVY AS A DESIGNER
Design is about more than just sparkle, shine, and sleekness, it’s a lot more. It’s about a lot more including the value of the product and brand, it impacts the engagement with the customers and the process that goes on behind the business, and that’s just the beginning of the list. The world needs every designer’s creative insight if you have an idea, a thought or away, the world needs you!
It needs your abilities to recognize patterns, to combine ideas that inspire and influence those around you as you dive into engaging issues.
As a designer, you need to be known for more than just code. You need to be known for knowing your business. The world is in need of a creative wakeup call and design thinking has its number. You are not just pixels, so don’t let the world think you are. You have to add value that has an impact, if you’re not packing a creative punch that’s filled to the brim with knowledge gained from consumer insight, you’re not helping yourself or the world in the way that you could be. It boils down to you being you, how you think, how you empathize, how you use those things to communicate with the consumers that make your company worthwhile. When presenting, be sure to talk up your designs with insightful thoughts, stories that elicit empathy, and blow them away with your brilliance.
Don’t walk into a meeting and drone on about technical this or that, as a designer you should already know that you need to connect with your audience. Study them and empathize with them, understand them and you need to understand that everything needs to have a case presented for it and everything you say and do has a financial impact.
You are a designer with ideas and thoughts all your own, good ideas and thoughts. We finally have a seat at the big kid’s table, if we don’t own what we think and do, we won’t get to keep it.
PROOF IN CONCEPT
When a company invests in creative thinking, they can reap quite the rewards. Investing your time and creative thinking into a design and its strategy and how that strategy can impact a business and decisions that need to be made for that business hold a pretty grand value. You need to know what you want and how to achieve it. Keep in mind your goal, that’s your big picture, but you also need to keep in mind all the colors that go together to create your picture.
How can you make your concept a reality?
How can you let people know that they need your business?
What do they need that you can give them and what makes you the best one to give it to them?
Find that answer and use it to your advantage. No one is going to pick out the colors for your picture or add something that makes it special, no one except you.
All you can do is do you, be the best at what you do. Read everything related to your specialty. Stray from your comfort zones, but don’t go too far or stay out of them for too long. Engage with your target audience, ask questions and don’t be afraid to share your ideas and ask for advice and opinions. Read and study strategy. Most importantly do you and use everything you know and learn to build your business in every way imaginable.
THE LEGALESE BEHIND STARTING YOUR OWN STORE ONLINE
More people are looking to create their own business online these days. Whether it be for web design or something else, online seems to the preferred way to go. When compared to the actual trek that you have to make into a web design store, it comes as no surprise that people want to do their own thing online.
With this being said, there are some legal issues that you need to think about with your online business.
This is probably one of the most important aspects of this process. You need to have your business trademarked and registered in an official capacity.
Here are some factors under this umbrella you need to concern yourself with.
1) The structure of your business needs to be looked at. The taxes involved and the splitting of the income is all part of it. You need to have a coherent plan in place when you register your online business.
2) You also need to get an ABN. Some states will require you to get a GST along with it. If you have issues knowing which ones are which, do some extensive research before you go about getting them.
3) What names or entities will be tied up under your trademark brand? You need to have these names cemented and listed. Failure to do this could result in some messy legal issues.
4) You also need to get approval from the government for your brand or product. Some web design business ideas might have some extra stuff attached to them. Your goal is to figure out what and try to resolve it.
5) You also need to get approval for the marketing and merchandising. You cannot just put something out on your web company and expect things to be okay. You need to have permission for certain things.
THE SECURITY AND PRIVACY ISSUES
When you have any sort of web design business online, you will be responsible for it day and night. You are going to deal with security issues. There are going to be privacy concerns. You need to have a plan in place to deal with all of this. Privacy and security is not something you should be taking lightly.
You need to take better care of your credit card information. You need to have security in place to handle the money transactions. You might want to use one of those secure sites that keeps everything protected.
WHAT ABOUT SPAM
Once someone has bypassed your security, they can put spam into your system. Spam can affect your system in a variety of ways. You need to have something in place for those that try to steal your product and advertising. It will happen too. You need to protect yourself.
When you send messages to someone, have an unsubscribe feature added in there. Give your customers a choice with your web business. Be sure that your company is trademarked with the Spam Act. This act guarantees that every email you send to customer is coming from you, not someone else.
All of these tips are part of legalizing your company and web design brand as a while. It will protect your customers, and by extension yourself. It’s in your best interest to make sure you are legal. There are too many web design companies out there, too many looking to steal from the competition. This way the law is on your side.
THE BEST WAYS TO ESTIMATE THE COST FOR SPECIFIC DESIGN PROJECTS
Everyone web design company worries about the costs over different projects. Some even turn down projects because they assume it will cost too much. Instead of letting it get this far with your company, look at some of these quick estimation tips. These tips should give you a better idea of how to handle things. This way you won’t have to turn down any jobs, jobs that could affect your bottom line.
A SNEAK PEAK IS NOT GOING TO HURT YOU
It’s not a bad idea to get a rough cost upfront. This way you can look at your budget. This way you’ll know what you can afford. Sometimes clients and customers fail to communicate on this. This is one of the reasons why the cost comes into question.
Looking at a rough estimate will give you some idea of whether or not you can even take the job. This will also save on the miscommunication.
AGREE TO PAY IN STAGES
This is a good idea, if executed properly. Agree to a pay for a job in stages. This tip is made especially for those who only get those big projects, projects that can’t be paid all at once.
The client also needs to agree with this too. Otherwise, you will have another issue on your hands. You also need to see each stage is going to cost. If there is a way to phase out some of the stages to cut down on money, then do so. Some jobs don’t require as many steps as you think. It’s time to strip it down to the bare minimum.
DON’T PUT THE CART BEFORE THE HORSE
No one can truly see what the future holds. If you are in the planning stages on something, there is no way you can see the finish line. Plan your budget up to the point where you are at.
Things will change as you move on. Take things slowly. Communicate issues as they come up. If you anticipate an issue with money in the next few weeks, convey this to the customer. The two of you can maybe work out some sort of agreement.
Design jobs are just like any other job. Nothing is ever going to be perfect. As long as you don’t expect perfection at every turn, you will be working with a clear mind.
ALWAYS PREPARE FOR THE UNEXPECTED
As it has been said in the last section, nothing is going to be perfect. You can’t plan for everything. There are bound to be issues. Some issues you will see right away. Other issues you will see over time.
The best thing you can do is write down all potential issues that you might see. Write them down and covey them to the client. Tell them your plan of attack for fighting these issues. Here is another inside tips for you. Clients really don’t care about the issues themselves, they just care that it will be taken care of.
Write down all the potential costs that could come with the issues. Figure out how you will resolve everything, especially on the money side. Will every issue come up as expected? No, not really. Nothing is set in stone. These issues might come up and they might not. The goal is to plan for the potential.
ALWAYS OVERESTIMATE THE COSTS
Last section to spoke about will be “planning for the unexpected” and “risk management.”. Well this idea runs parallel to these two ideas.
Always plan on spending more than you need to. This might sound a bit contradictory to the above tip, so hear out on this one. When putting your budget together for a design project, always plan on putting out a little bit more. Think of it like a cushion. If you come in under budget, then you can put the rest back into your company account.
THE BEST IDEAS COME FROM A PLACE CALLED FICTION
Some of you might be wondering how fiction can help improve your ideas in your business dealings. Some of you might be wondering how it can help open up your mind and keep your more open and objective with your online web design company.
Below there are some simple tips that will help answer these questions and more.
CREATING THE EMPATHY YOUR BUSINESS NEEDS TO GROW
Sometimes business owners need to put themselves in another’s shoes to get a better understanding. Look at the what writers do for a living. As writers, we tend to use our imagination a lot. We tend to think outside the box. This adds a level to the story telling. This adds a level to the sympathy and empathy.
We use this to help stretch our minds, so that we can improve what we are writing about. The more imaginative it is, the more the public will buy it. This is what makes fiction work. Fiction sells things that most things in reality can’t. This is exactly the reason why more businesses should try this as an idea. More business should try to go outside of the box to sell some of their ideas.
Take web design. Web design is all about imagination. The more imagination you tap into with your design, the more visual the concept will be. The more customers you will attract.
IT WILL HELP TO RELIEVE STRESS
Did you know that reading fiction reduces stress and anxiety? It does. Just reading 6 minutes of fiction each night will help you to sleep better and relax you more. This is something that more businesses should take into account.
If you make your content that much more enjoyable to look at, it can serve to calm down your customers. Customers will look at it as a “bright spot” of their day. As long as your company keeps things fresh and it’s something that your customers want to read and look at, you will sell your brand. Think of your web business as a good fiction book. If you keep supplying your readers with good information and a reason to come back, they will come back to you each night.
HELPS TO IMPROVE RELATIONSHIPS
Life is tough enough as it is. There is so much toxicity going on in the “real world”, people like to be taken out of it. People want to connect with others who are similar. People want to find friends who they have things in common with.
This is something you can work to achieve with your company. If you work to build more inter-personal relationships with your customers, they will feel more like accepting what you have to offer. They will come back to your business more, just to see what you are up to. More people will make inquiries about your web design and your products.
Make your customers feel like family. If you get hooked on a book franchise like “Harry Potter”, you want to know what will happen next. You become invested in the characters and what they do/say. Apply these same rules to your web design company. If you apply the same rules to your site, your fans will come to you.
OPENING YOUR MIND
You and your web site has the capacity to open people’s minds. What do you think fiction does? It takes people out of the world they are already in. If you harness these tools correctly, you have the capacity to offer these values to your customers.
Fiction allows you to see another point of view. It allows you to see something you never knew before. You can offer this to your customers. The more you let your imagination run wild, the more your customers will be interested in what you are doing.
HOW TO CREATE A GOOD LANDING PAGE WITHOUT A LOT OF HASSLE
These tips present to you are some of the best. These tips will help you to achieve the highest numbers possible, not to mention optimization.
MAKE YOUR POINT RATHER QUICKLY
Nobody wants to read a book. Your customer wants you to make your point and get out. Short attention spans are shorter than most of us realize. Most people will scan a page. They will scan a specific page to find what they are looking for. Your customers came to your site for a reason. Give them that reason upfront.
Address everything upfront and make it quick. If you have to, use subheadings and bullet lists. Take a look at how I am arranging this content. This is how you need to be focused for your landing pages.
If you do things in this manner, then your pages are going to be ranked higher on search engines.
COLORS ARE ALSO IMPORTANT
Learn to contrast your colors a bit. When making some of your minor points, then you can use a more subdued color. The person will still get your point, but it won’t be so in-your-face.
When it comes to the major points and the call-to-action, you need to use bolder colors. Make those words shine. Make them count. This is all part of making a clear and concise point.
If you wish for your customers to click on something for further details, allow this request to shine. This is where bolder colors come into play. The more you contrast your bolder colors with your more subdued colors, the more your landing page will outshine the others.
Your logo needs to be put on top of your page. It needs to be on all pages that you publicize. What happens when a page is not meant to be a main focal point? It doesn’t matter. Your logo needs to be visible on all pages and content that you put out. This way your customers are assured that it’s coming from you.
THE CLUTTER HAS TO GO
It’s not a joke. Anything that could be considered clutter needs to go. If certain visual images and content are taking away from your message, they need to go too. The idea is to achieve high rankings for your landing page. Keep the clutter will only serve to hold you back. The more clutter you have, the less people will pick you up on their search engine results.
ONE FINAL THOUGHT TO THINK OVER
Never take your formatting for granted. Your formatting says everything about who you are. The way you lay things out. The way you format your images and text is one of the most important factors.
If your customers see things in a clear and organized way, then you are more likely to keep their loyalty. It’s also going to increase your rankings and search optimization. This will greatly help out when traffic is looking to find you.